How long does your t-shirt from Sarojini Nagar or Colaba Causeway last? You buy it for Rs. 200-400 and it lasts you for how long? 2-4 months? How about you buy 1 quality t-shirt for the price of your bimonthly hauls? It will last you for a few years or even a decade.
One such company that’s changing the face of t-shirts in India is March Tee. Forget about those see-through, over-stretched, and faded t-shirts that can’t even stand the test of a few washes. Move over to something new that is soft, supple, aptly stretchy (without the use of elastane), and most of all, fits perfectly! Let’s look at what is so different about a March Tee t-shirt that we have experienced first hand:
1. It is made from supima cotton that is grown in specific regions of the US as of now. It is 2 times stronger and 4 times softer than regular cotton. Its yarn is extremely breathable and resistant to breaking. It’s mercerised so that no surface lint is left behind.
2. Perfect fit is the number one concern for March Tee. The dense knit lends a fluid drape. The tee is kept classic with a crew cut. Every millimetre that has been saved or shaved is intentional and not a coincidence. Moreover, every size is designed individually for a slightly customised fit. Smaller ones fit more snug and bigger ones are more relaxed.
3. The t-shirts come with an invisible stitch. They are as strong as possible and yet invisible. Isn’t that like magic?
4. There are no designs, no prints, no logos on the t-shirt. Usually, it is difficult to call a logo t-shirt your own as the brand name shouts real loud.
We are sure you’d sure be wanting to have a look at the March Tee t-shirt by now. So here’s the link to their website. Go check out their product range.
Price Range: Rs. 990-1,800
We do have a few questions about where exactly in the US their supima cotton is grown, how, and by whom. It would be awesome if the brand gets back on these questions and we can update this article! And you, dear reader, we know you are getting your hands on a March Tee sooner or later. Shop sustainable, stay home, and be safe.