It’s getting more and more difficult to tell a genuine sustainable brand from a greenwasher. That’s why we have launched RSI, i.e., Redo Sustainability Index where we give a brand rating out of five based on five parameters of social and environmental issues facing industries with differentiated weightage. An overall score is given out of five, which is called RSI of the brand to assess a brand’s impact on people, animals and the planet.
4 brands that were suggested to us by our audience to be put under the RSI scanner have been discussed below. While they are on our radar for these reasons, they should be on your radar for shopping!
Upasana Auroville | Shop Now
As the name suggests, Upasana is located in the revolutionary township of Auroville in Pondicherry. They believe that the lives of farmers, spinners, weavers, printers, tailors, designers, and many more are intertwined with the clothes we wear and industry practices. Their mission is to create conscious fashion that takes responsibility for the environment. For the same reason, they have executed many programs like Kapas, Varanasi Weavers, Tsunamika, Paruthi, and Small Steps. Upasana offers clothes for both men and women ranging from simple jackets, bottoms, scarves, bags to dressy tops, kurtis, and dresses.
Indigene | Shop Now
Indigene was started in 2011 with a passion for traditional textiles and handcrafted techniques. They make a statement on artisanal clothing through every piece of theirs. That’s what leads them to have a long yet ethical supply chain. Every clothing item goes through so many hands from different geographies that it weaves a beautiful story. Their latest collection is called ‘A Happy Place’ and it is full of solid coloured co-ords, bottoms, jackets, kurtas, etc.
Renge | Shop Now
Renge clothing is made with a care for the environment and that’s why they source surplus fabric from textile mills to create designer clothing for women of all sizes. Their style is minimal and they offer everything from casual, party to cocktail dresses. Renge’s new fall collection is full of dreamy and feminine clothing. It’s so on point on trend and eco-chic.
Jodi | Shop Now
Jodi puts out the most exciting printed tops, bottoms, and dresses for women and shirts for men. They work with 100% natural Indian textiles combined with the artisanal process of hand block printing. They believe that subtle variations as a result of the natural process is what makes each piece unique. So many pieces of theirs have been graced by celebrities like Mallika Dua and Sonam Kapoor. They should be on your radar for hot sustainable fashion.
So, which one of these unparalleled brands excites you the most? Let us know in the comments. Till then, shop sustainable, stay home, and be safe.